Evaluation ~ Question 4

Who would be the audience for your media product?

During my research in looking into age certificates on the BBFC, I have decided to rate my film a 15 due to the fact that there is quite a bit of blood and gore in my film as well as bad language and dangerous behavior and violence being used as well as drug taking which would not be appropriate for those under this age.

BBFC's  definition of what is allowed in a film with a certificate of 15

From the definition from the BBFC I can see that my Film covers the majority of the requirements to be in a 15 film as:

• Scenes of strong violence is used which includes the murdering of the victims.
• There is some strong use of language which is mainly coming from the main protagonist which is influenced by her takings of  alcohol and drugs.
• There is also the use of discriminatory language by my main protagonist .
• The use of drug taking is also a common theme throughout my film and is shown within my title sequence.

I focused specifically my audience to be males from the ages of 15-25 as these tend to be the main target audience for horror films, but I also decided to aim it at females who are within the same range  as they may be more interested in horror films if the main protagonist is female and in the same age range as themselves.  
 
Having an eerie park used within my title sequence and film attracts my target audience as this is sometimes a theme which can be seen as a good place for a Psychological horror film to have as this goes against the stereotype that parks are safe for people and that in fact there is a darker side to a park allowing the audience to believe that what the murderer is doing is chilling as people usually see children having fun there. The lighting also makes it eerie as the dusk gives the sense that during the night the park is completely different to what it is like during day time where it is usually brighter and gives off more of a positive feeling but the darker lighting makes it more negative and foreshadows almost that something bad is doomed to happen making the audience wonder if that is the case and want to watch this film more as it is breaking the stereotype of what a park is usually thought to be like.

Positive and negative audience responses to the finished title sequence

I asked a small number a people in my target audience group to watch my final piece and tell me what they liked and/or disliked about it and also if they could, would they continue to watch it if it was made into a full length film?

"I loved the music used in the opening as it makes the opening more eeire and the use of not having any dialogue in it makes me want to watch on to see what caused her to kill those people seen." - Sarah, 17, Female

"The whole opening was awesome I liked the camera techniques which you used especially when you went from the character down to the knife and would I watch this you betcha!" - Rhian, 17, Female

"I liked the font as this helped me to recognise the genre of the film and they were very clear to see although it was a little harder to see the last one due to the different style of font and its size but I think the way which you placed the title of the film was good." - Aaron, 15, Male

"I think it was good but I think the music fades of too nicely and doesn't fit well with the chosen horror genre of your film." - Nicole, 16, Female

I chose to ask these people as these were people were within my specific target audience, and the majority of these are female as I was also trying to aim my horror film more at the females who are within  my target rage as I wanted to see if this appealed to them more with the psycho killer being a woman as typically in horror films the killer is usually male. 

Some of these responses were the types of responses which I was hoping for as they addressed the specific thing I included in order to attract my audience.

After receiving these responses, which people within my target audience think, I now feel that my research into the existing horror  title sequences as well as my storyboarding and location scouting was extremely useful in making my final product the way it is to help create the effect in which I wanted the film's title sequence to portray. I also feel that the locations, provided the atmosphere which I wanted, especially the park as I feel as though I was able to make the location give off a sense of eeriness, unearthliness and almost making the park more dystopian than what it is stereotypically connoted as, thus also giving the lighting for my sinister and psychotic character.